We are honored to announce that the Department of Tourism (DOT) has awarded John B. Lacson Colleges Foundation – Bacolod the FBSE Academe Partner Award in recognition of our unwavering support and commitment to training tourism and hospitality students (BSHM- CSS) in the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) course, under the Filipino Brand of Service Excellence (FBSE) Program in 2024.
This prestigious recognition was given during the awarding ceremony held on July 21, 2025, at The Bellevue Hotel, Manila. The plaque was personally received by our Administrator, Dr. Sylvino V. Tupas, from DOT Undersecretary Maria Rica Bueno and DOT Central Office Director Arlene Alipio.
The plaque reads:
“In grateful acknowledgment of your unwavering support and commitment to train tourism and hospitality students under the Filipino Brand of Service Excellence Program in 2024. Your embodiment of Filipino core values serves as an inspiration to others to become beacons of Filipino core hospitality worldwide.”
This award strengthens our resolve to continue promoting excellence in hospitality education and embody the values of warmth, professionalism, and world-class service that define the Filipino spirit.
Congratulations to the entire JBLCF- Bacolod community for this milestone!